Online reputation management is gaining importance and is likely to be as important as traditional offline PR in the future.

Online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. The Internet, Web and online services are powerful media reaching target audiences both one-to-one interactively and broadly. Online PR is the best way to get in touch with today’s increasingly social media savvy audiences

Sentinel PR focuses on SEO, blog marketing and press release optimization. The mix of these online PR tactics along with integration with offline marketing/PR tactics can be very powerful. A well executed online pr campaign can positively impact search engine visibility in numerous ways, creating new promotion opportunities for public and media relations efforts.